To build a prosperous and sustainable agriculture sector by promoting and supporting member/shareholders to enhance productivity through Good Agriculture Practice (GAP) and realize their returns for their produces through Aggregate Marketing network supported by Government of India/State Government, Research Agencies, civil society, financial institutions and other private sector industries.
To promote economically viable, democratic and self-governing Viruthai Millet Farmers Producer Company Ltd.
To provide support for the promotion and resources-policy action, inputs, technical knowledge, financial resources and infrastructure to FIGs and strengthen the FPCL.
To remove hurdles in enabling FIGs members access the markets both as buyers and sellers.
To provide technology on value addition process for FIGs members produce.
To create infrastructures for value addition of focused crops and subsidiary industries for their livelihood sustainability.
To create an enabling policy environment or investments in FPCL to leverage their collective production and marketing power
Mobilizing unorganized farmers into Farmers Interest Groups (FIGs) to50 nos. with 500 members.
Strengthening FIG members capacity in Technical and Governance
Enduring access to and usage of quality inputs and services for intensive agriculture production and enhancing cluster competitiveness- backward linkage.
Facilitating access to fair and remunerative markets including linking of FIGs to marketing opportunities through aggregate market- forward linkage.
Facilitating technology and infrastructures for value addition of their produces.
Increasing income of farmers / Members for their livelihood and its sustainability.
To organise small hold producers into FPOs.
To build their capacity and skills to undertake scientific agriculture production.
To involve the small holder producers in value added agriculture activities.
To facilitate the small holder producers for reaching viable local, state level, national level and export markets to get fair prices for their products.
To reduce the interference of middlemen and commission agents in pricing, marketing and value addition.
To tape or channelize the convergence schemes and subsidies provided by various government line department, banks and financial institutions.
To empower the small holder producers for more control over the production resources and managing the support systems.
To motivate the small holder producers to mitigate and overcome the disaster risks
Enabling the network of farmers’ community organisations namely Farmers’ Interest Groups (FIG) and Farmer Producer Organisation (FPO) towards increased productivity, market hold and sustainability is the key strategy of the project. Following specific strategies will be adopted to achieve the project objectives.
Promoting and strengthening farmers’ community organisations: Organising rainfed millet farmers in the identified blocks and villages, setting up institutional systems in the farmers’ organisations, strategic plan development, building capacity of leaders of the community organisations etc. would be focused.
Value chain analysis and business planning: Value chain and market assessments, enterprise identification, screening and selection, business plan development, orientation and implementation, review and update of business plans
Quality and timely supply of farm inputs: Gaps in access, availability and affordability of farm inputs such as seed, manure and fertilisers would be identified and appropriate strategies would be worked out to address the gap. It will be ensured that the farmers receive quality inputs in appropriate timings of the farming cycle.
Enhancing technical capacity of the farmers: Agriculture related (seed to post-harvest), finance management, human resource management, statutory compliances, product and market development
Promoting linkages with mainstream institutions: Facilitating linkages with key stakes such as formal financial institutions, govt. line departments, markets, corporates etc.
A social capital will have established for the farmers for cross learning, linking with mainstream institutions, availing technical consultancy services and collective marketing
The FPO will have established linkage with mainstream market buyers
The FPO will have established relationship with the department of agriculture to avail entitlements and consultancy services for the member farmers
The farmers will have improved their technical knowledge related to millet cultivation and started adopting new and modified technologies prescribed in the training programmes
At least 300 farmers at FIG level and 15 farmers at FPC level will have enhanced their leadership qualities