Determining the demand forecast Calculated lead time for production Determined purchase order cycle Higher Service level to the customer.
The increasing role of FIG in the supply of harvested produce from farmers to the VMFPCL food processing unit can help accelerate storage and transport capabilities, thereby lowering wastage levels, improving nutrient retention during storage and transportation, and enhancing the shelf life of products.
Millets are a cheaper and local alternative for healthy foods. VMFPCL get marketing support through various trade fair participation and promotional activities held by government department and its own.
Millets are a cheaper and local alternative for healthy foods. VMFPCL get marketing support through various trade fair participation and promotional activities held by government department and its own.
Products from the production units are selling through direct retailers engaging a super stockiest distribution network and for wholesale activity Viruthai Millets Farmer Producer Company Limited.
Cost oriented pricing method - involves figuring out what it costs for processing to make a product, then adding a percentage of mark-up (profit element) to determine the final price.
- Our pricing strategy fit on par with what our competitor is doing. Mostly customers are really aware of the pricing of certain products such as dal on their purchase. Hence it’s mandatory to stick with what other business role players are doing.
